What makes a good online reputation?
Being present and having a good reputation go hand in hand. Not being listed on a reference site customers use is just as bad as having bad reviews somewhere else. When many of a restaurant’s online profiles have user generated content like reviews, their reputation drives tangible results. You need to maximize visibility and reputation simultaneously, building off the genuine customer experience.
Building a consistent online presence and a positive reputation is important for both consumers and search engines. Some of the most important aspects of the online footprint include:
• Responding to all reviews
• Consistency of listing information
• Overall sentiment in reviews
• Frequency or current velocity of new reviews
• Overall volume of reviews
• Social activity and engagement (especially with reviewers)
People trust traditional advertising far less than social recommendations and review sites. Customers view this user generated content as more genuine and authentic, expecting them to mirror the actual customer experience. This means that maintaining a reputation is getting increasingly more important.
Nearly 95% of smartphone users have looked for local information online. Google has reported that 9 out of 10 of those searches lead to action and sales. Much of the time, a prospective customer formulates an opinion on a restaurant without ever actually dining at the establishment. These potential customers rely on the reviews of others to help them decide on whether or not to spend money at your facility. If a restaurant has a good web presence, customers will come to them rather than their competitor. This includes local listings in order to be found; reputation management in order to be chosen, and; social products for word of mouth.
Those numbers make the opportunity clear: maintain a good online reputation, get people in the door and make sales. The 240 Group’s Complete Social Media Package allows you succeed on all levels.